American Family Insurance

Campaign / OOH / Video / UI

This campaign celebrated the power of dreams within the African American community. We invited people to share their short film ideas centered on their personal dreams via social media, sparking meaningful engagement and expanding the campaign’s reach. The winning filmmaker was flown to Miami to see their concept brought to life and screened. I developed the overall campaign concept and created key assets—including OOH, social, video, and digital banners—to drive participation and amplify the event.