Matthew J Mefford

Art Director

  • Experience
  • 13 Years Graphic Design Experience
  • 5 Years Interactive
  • Focus
  • Design
  • Strategy
  • Developer/Designer Management
  • Development (CSS & HTML)
  • Remedy
  • Senior Designer
  • 2003-2006
  • University of Cincinnati
  • College of Design, Architecture, Art, and Planning (DAAP)
  • 1995-2000
  • BS in Design
  • 6 internships

Branding

  • Project Tasks
  • Art Direction
  • Environmental Design
  • Animation
  • Web Design

Project Description

This branding system for Edward Hospital won a Print Regional Design award. The visuals for the brand were driven by the tagline, "For People Who Don't Like Hospitals." The lowercase typography added an approachable friendliness to every touch point. The signature people icons were used to represent the “everyman” in the tagline, and to create an abstract iconic design easily associated with Edward. You can see the video I animated and directed here.

Branding

  • Project Tasks
  • Art Direction
  • Environmental Design
  • Animation
  • Web Design

Project Description

This branding system for Edward Hospital won a Print Regional Design award. The visuals for the brand were driven by the tagline, "For People Who Don't Like Hospitals." The lowercase typography added an approachable friendliness to every touch point. The signature people icons were used to represent the “everyman” in the tagline, and to create an abstract iconic design easily associated with Edward. You can see the video I animated and directed here.

Branding

  • Project Tasks
  • Art Direction
  • Environmental Design
  • Animation
  • Web Design

Project Description

This branding system for Edward Hospital won a Print Regional Design award. The visuals for the brand were driven by the tagline, "For People Who Don't Like Hospitals." The lowercase typography added an approachable friendliness to every touch point. The signature people icons were used to represent the “everyman” in the tagline, and to create an abstract iconic design easily associated with Edward. You can see the video I animated and directed here.

Branding

  • Project Tasks
  • Art Direction
  • Environmental Design
  • Animation
  • Web Design

Project Description

This branding system for Edward Hospital won a Print Regional Design award. The visuals for the brand were driven by the tagline, "For People Who Don't Like Hospitals." The lowercase typography added an approachable friendliness to every touch point. The signature people icons were used to represent the “everyman” in the tagline, and to create an abstract iconic design easily associated with Edward. You can see the video I animated and directed here.

Branding

  • Project Tasks
  • Art Direction
  • Environmental Design
  • Animation
  • Web Design

Project Description

This branding system for Edward Hospital won a Print Regional Design award. The visuals for the brand were driven by the tagline, "For People Who Don't Like Hospitals." The lowercase typography added an approachable friendliness to every touch point. The signature people icons were used to represent the “everyman” in the tagline, and to create an abstract iconic design easily associated with Edward. You can see the video I animated and directed here.

Branding

  • Project Tasks
  • Art Direction
  • Environmental Design
  • Animation
  • Web Design

Project Description

This branding system for Edward Hospital won a Print Regional Design award. The visuals for the brand were driven by the tagline, "For People Who Don't Like Hospitals." The lowercase typography added an approachable friendliness to every touch point. The signature people icons were used to represent the “everyman” in the tagline, and to create an abstract iconic design easily associated with Edward. You can see the video I animated and directed here.