Matthew J Mefford

Art Director

  • Experience
  • 13 Years Graphic Design Experience
  • 5 Years Interactive
  • Focus
  • Design
  • Strategy
  • Developer/Designer Management
  • Development (CSS & HTML)
  • Remedy
  • Senior Designer
  • 2003-2006
  • University of Cincinnati
  • College of Design, Architecture, Art, and Planning (DAAP)
  • 1995-2000
  • BS in Design
  • 6 internships

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Logo Design
  • Print Design

Project Description

This line of kindergarten products needed a logo and several different print materials. I chose a puzzle logo design for fun flexibility within the different sub-brands. For the action book, each icon was given its own book. The icons were constructed out of foam and then mounted to the book covers. Simple environments were added to give the covers a little more life. Teachers could then take the cut outs and use them for story telling in the classroom.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Logo Design
  • Print Design

Project Description

This line of kindergarten products needed a logo and several different print materials. I chose a puzzle logo design for fun flexibility within the different sub-brands. For the action book, each icon was given its own book. The icons were constructed out of foam and then mounted to the book covers. Simple environments were added to give the covers a little more life. Teachers could then take the cut outs and use them for story telling in the classroom.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Logo Design
  • Print Design

Project Description

This line of kindergarten products needed a logo and several different print materials. I chose a puzzle logo design for fun flexibility within the different sub-brands. For the action book, each icon was given its own book. The icons were constructed out of foam and then mounted to the book covers. Simple environments were added to give the covers a little more life. Teachers could then take the cut outs and use them for story telling in the classroom.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Logo Design
  • Print Design

Project Description

This line of kindergarten products needed a logo and several different print materials. I chose a puzzle logo design for fun flexibility within the different sub-brands. For the action book, each icon was given its own book. The icons were constructed out of foam and then mounted to the book covers. Simple environments were added to give the covers a little more life. Teachers could then take the cut outs and use them for story telling in the classroom.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Logo Design
  • Print Design

Project Description

This line of kindergarten products needed a logo and several different print materials. I chose a puzzle logo design for fun flexibility within the different sub-brands. For the action book, each icon was given its own book. The icons were constructed out of foam and then mounted to the book covers. Simple environments were added to give the covers a little more life. Teachers could then take the cut outs and use them for story telling in the classroom.