Matthew J Mefford

Art Director

  • Experience
  • 13 Years Graphic Design Experience
  • 5 Years Interactive
  • Focus
  • Design
  • Strategy
  • Developer/Designer Management
  • Development (CSS & HTML)
  • Remedy
  • Senior Designer
  • 2003-2006
  • University of Cincinnati
  • College of Design, Architecture, Art, and Planning (DAAP)
  • 1995-2000
  • BS in Design
  • 6 internships

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.

Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Stationary System
  • Website Design
  • Logo Design

Project Description

I created this branding system for Remedy, a brand development agency in Chicago that specializes in health and wellness. The system won a Print Regional Design award. I stayed away from cliché health iconography, instead choosing a vibrant palate with intricate illustrations that vary from piece to piece to show the agency's unique approach. Because there were so many diverse pieces in this system, I made sure the brand worked across each one, showing the robust, flexibility of the design.