Matthew J Mefford

Art Director

  • Experience
  • 13 Years Graphic Design Experience
  • 5 Years Interactive
  • Focus
  • Design
  • Strategy
  • Developer/Designer Management
  • Development (CSS & HTML)
  • Remedy
  • Senior Designer
  • 2003-2006
  • University of Cincinnati
  • College of Design, Architecture, Art, and Planning (DAAP)
  • 1995-2000
  • BS in Design
  • 6 internships

Complete site redesign

  • Project Tasks
  • Art Direction
  • Website Design
  • Information Architecture

LincolnCenter.com

The goal of Lincoln Center’s website was to organize their massive amount of events, while showcasing particular performances. Once visitors bought tickets, they were encouraged to spend more time checking out fine dining restaurants, shopping and hotels.

Lincoln Center 50th Anniversary

The Lincoln Center 50th anniversary retrospective works as a microsite within their main site. The goal of this section was to help reestablish Lincoln Center as the premier arts center in the world by illustrating its important history and contribution to the arts. I designed a collage of graphics to evoke the mood of each particular decade.

Complete site redesign

  • Project Tasks
  • Art Direction
  • Website Design
  • Information Architecture

LincolnCenter.com

The goal of Lincoln Center’s website was to organize their massive amount of events, while showcasing particular performances. Once visitors bought tickets, they were encouraged to spend more time checking out fine dining restaurants, shopping and hotels.

Lincoln Center 50th Anniversary

The Lincoln Center 50th anniversary retrospective works as a microsite within their main site. The goal of this section was to help reestablish Lincoln Center as the premier arts center in the world by illustrating its important history and contribution to the arts. I designed a collage of graphics to evoke the mood of each particular decade.

Complete site redesign

  • Project Tasks
  • Art Direction
  • Website Design
  • Information Architecture

LincolnCenter.com

The goal of Lincoln Center’s website was to organize their massive amount of events, while showcasing particular performances. Once visitors bought tickets, they were encouraged to spend more time checking out fine dining restaurants, shopping and hotels.

Lincoln Center 50th Anniversary

The Lincoln Center 50th anniversary retrospective works as a microsite within their main site. The goal of this section was to help reestablish Lincoln Center as the premier arts center in the world by illustrating its important history and contribution to the arts. I designed a collage of graphics to evoke the mood of each particular decade.

Complete site redesign

  • Project Tasks
  • Art Direction
  • Website Design
  • Information Architecture

LincolnCenter.com

The goal of Lincoln Center’s website was to organize their massive amount of events, while showcasing particular performances. Once visitors bought tickets, they were encouraged to spend more time checking out fine dining restaurants, shopping and hotels.

Lincoln Center 50th Anniversary

The Lincoln Center 50th anniversary retrospective works as a microsite within their main site. The goal of this section was to help reestablish Lincoln Center as the premier arts center in the world by illustrating its important history and contribution to the arts. I designed a collage of graphics to evoke the mood of each particular decade.

Complete site redesign

  • Project Tasks
  • Art Direction
  • Website Design
  • Information Architecture

LincolnCenter.com

The goal of Lincoln Center’s website was to organize their massive amount of events, while showcasing particular performances. Once visitors bought tickets, they were encouraged to spend more time checking out fine dining restaurants, shopping and hotels.

Lincoln Center 50th Anniversary

The Lincoln Center 50th anniversary retrospective works as a microsite within their main site. The goal of this section was to help reestablish Lincoln Center as the premier arts center in the world by illustrating its important history and contribution to the arts. I designed a collage of graphics to evoke the mood of each particular decade.

Complete site redesign

  • Project Tasks
  • Art Direction
  • Website Design
  • Information Architecture

LincolnCenter.com

The goal of Lincoln Center’s website was to organize their massive amount of events, while showcasing particular performances. Once visitors bought tickets, they were encouraged to spend more time checking out fine dining restaurants, shopping and hotels.

Lincoln Center 50th Anniversary

The Lincoln Center 50th anniversary retrospective works as a microsite within their main site. The goal of this section was to help reestablish Lincoln Center as the premier arts center in the world by illustrating its important history and contribution to the arts. I designed a collage of graphics to evoke the mood of each particular decade.