Matthew J Mefford

Art Director

  • Experience
  • 13 Years Graphic Design Experience
  • 5 Years Interactive
  • Focus
  • Design
  • Strategy
  • Developer/Designer Management
  • Development (CSS & HTML)
  • Remedy
  • Senior Designer
  • 2003-2006
  • University of Cincinnati
  • College of Design, Architecture, Art, and Planning (DAAP)
  • 1995-2000
  • BS in Design
  • 6 internships

Complete Site Design and Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Website Design
  • Advertising

Project Description

LifePhoto turns digital photos into printed memorabilia. Without an established brand look and feel, they came to us looking for an edgy, fun website to help stand out amongst large-scale competitors. At the same time, the site design needed to inspire users to create memorabilia with photos of their unique life experiences. I designed two different directions. One was more quirky and fun. The other used silhouettes, allowing viewers to put themselves into the experience. For each direction, I provided a unique logo design and web pages.

Complete Site Design and Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Website Design
  • Advertising

Project Description

LifePhoto turns digital photos into printed memorabilia. Without an established brand look and feel, they came to us looking for an edgy, fun website to help stand out amongst large-scale competitors. At the same time, the site design needed to inspire users to create memorabilia with photos of their unique life experiences. I designed two different directions. One was more quirky and fun. The other used silhouettes, allowing viewers to put themselves into the experience. For each direction, I provided a unique logo design and web pages.

Complete Site Design and Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Website Design
  • Advertising

Project Description

LifePhoto turns digital photos into printed memorabilia. Without an established brand look and feel, they came to us looking for an edgy, fun website to help stand out amongst large-scale competitors. At the same time, the site design needed to inspire users to create memorabilia with photos of their unique life experiences. I designed two different directions. One was more quirky and fun. The other used silhouettes, allowing viewers to put themselves into the experience. For each direction, I provided a unique logo design and web pages.

Complete Site Design and Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Website Design
  • Advertising

Project Description

LifePhoto turns digital photos into printed memorabilia. Without an established brand look and feel, they came to us looking for an edgy, fun website to help stand out amongst large-scale competitors. At the same time, the site design needed to inspire users to create memorabilia with photos of their unique life experiences. I designed two different directions. One was more quirky and fun. The other used silhouettes, allowing viewers to put themselves into the experience. For each direction, I provided a unique logo design and web pages.

Complete Site Design and Branding

  • Project Tasks
  • Art Direction
  • Branding
  • Website Design
  • Advertising

Project Description

LifePhoto turns digital photos into printed memorabilia. Without an established brand look and feel, they came to us looking for an edgy, fun website to help stand out amongst large-scale competitors. At the same time, the site design needed to inspire users to create memorabilia with photos of their unique life experiences. I designed two different directions. One was more quirky and fun. The other used silhouettes, allowing viewers to put themselves into the experience. For each direction, I provided a unique logo design and web pages.

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