Matthew J Mefford

Art Director

  • Experience
  • 13 Years Graphic Design Experience
  • 5 Years Interactive
  • Focus
  • Design
  • Strategy
  • Developer/Designer Management
  • Development (CSS & HTML)
  • Remedy
  • Senior Designer
  • 2003-2006
  • University of Cincinnati
  • College of Design, Architecture, Art, and Planning (DAAP)
  • 1995-2000
  • BS in Design
  • 6 internships

Book Jacket Design

  • Project Tasks
  • Art Direction
  • Book Cover Design

Project Description

Dead Things combines Clerks, Michael Crichton and Zombieland into one page-turning novel. Since this novel will be sold mainly online through iBooks, the cover needed to pop off virtual shelves due to their small size. I chose a Grindhouse-like black comedy feel for the cover. Iconography added humor and legibility at a thumbnail size.

Book Jacket Design

  • Project Tasks
  • Art Direction
  • Book Cover Design

Project Description

Dead Things combines Clerks, Michael Crichton and Zombieland into one page-turning novel. Since this novel will be sold mainly online through iBooks, the cover needed to pop off virtual shelves due to their small size. I chose a Grindhouse-like black comedy feel for the cover. Iconography added humor and legibility at a thumbnail size.

Book Jacket Design

  • Project Tasks
  • Art Direction
  • Book Cover Design

Project Description

Dead Things combines Clerks, Michael Crichton and Zombieland into one page-turning novel. Since this novel will be sold mainly online through iBooks, the cover needed to pop off virtual shelves due to their small size. I chose a Grindhouse-like black comedy feel for the cover. Iconography added humor and legibility at a thumbnail size.

Book Jacket Design

  • Project Tasks
  • Art Direction
  • Book Cover Design

Project Description

Dead Things combines Clerks, Michael Crichton and Zombieland into one page-turning novel. Since this novel will be sold mainly online through iBooks, the cover needed to pop off virtual shelves due to their small size. I chose a Grindhouse-like black comedy feel for the cover. Iconography added humor and legibility at a thumbnail size.